How can we help?

Contact us now or book an appointment below.

How can we help?

Contact us now or book an appointment below.

Why choose Optimized?


At Optimized, we are deeply committed to supporting anyone who dreams of becoming a successful RAL owner. We understand that the barriers to entry can be daunting, which is why we provide our clients with comprehensive assistance in accessing properties, obtaining licensing, and receiving training. Our vision extends beyond simply contributing to the growth of the RAL industry; we strive to serve as a beacon of support and to increase the availability of RALs for aging seniors throughout North America, for generations to come.

Much like how Uber and Airbnb transformed their respective industries, our mission at Optimized is similarly ambitious. We aim to raise awareness and accessibility to the rewarding world of RAL business, and to change the way the world views senior living. Our opportunity is not just about helping you acquire and grow a successful senior living home - it's about empowering you with the tools and knowledge to make a positive impact in the lives of seniors and their families.

At the core of our mission is the belief that life, no matter what stage or challenges it presents, is a precious gift to be shared and celebrated. We hope to support you on your journey into this fulfilling industry, as we work together to realize the tremendous potential of RALs. Join us, and let's create a brighter future for seniors and for ourselves.

Meet the Team

Lindsay McLaughlin, a founding partner, is an expert in the domain of residential assisted living. With a portfolio in the tens of millions, she knows what it takes to start and scale a business. Lindsay's background in nursing has given her a unique perspective on the industry, and she is a respected leader and educator in residential assisted living. Her knowledge and expertise are a crucial asset to the Optimized Team.

Dylan, our Operations and Business Strategy expert, is the mastermind behind our day-to- day operations. With a background in business management and operations, he has been instrumental in creating processes that streamline our business operations. Dylan's innovative approach to problem- solving has helped us stay ahead of the competition and ensures we are always delivering top-notch services to our clients.

Matthew, our Director of Acquisitions, brings a wealth of knowledge and experience to the team. With a background in finance and real estate, he has worked in the residential real estate industry for two decades. He is passionate about helping people find the perfect assisted living home for their loved ones and has a keen eye for identifying properties with potential.

Katie, our Client Relationship Manager, is the friendly face of our company. With a background in hospitality and customer service, Katie brings a warm and welcoming approach to every interaction. Her attention to detail and genuine desire to help our clients find the perfect assisted living home for their loved ones make her an invaluable member of our team. She is passionate about building strong relationships with our clients and ensuring their satisfaction with every aspect of our service.

Why choose Optimized?

We are thoroughly passionate about supporting all those who wish to become successful RAL owners. We are breaking down the barriers to RAL ownership by assisting our clients with the trifecta, property access, licensing, and training. Our vision is to not only contribute to this growing industry but to serve as a beacon of support and help grow the availability of RALs for aging seniors throughout North America for generations to come.

Uber had a mission to transform the public transportation industry, Air BNB had a mission to reinvent what it means to be home away from home. We at Optimized have a similarly ambitious vision; to create awareness, and accessibility to the rewarding RAL business and transform the way the world thinks about senior living.

The Optimized opportunity is about assisting those willing and able with the necessary tools to acquire and grow a successful senior living facility. We believe that life, at all stages and with all its challenges, is a precious gift to be shared and celebrated. We hope to support your journey into this fulfilling industry as we realize this opportunity together.